I'm a design leader who builds diverse teams, unlocks designers' potential, and guides the creation of award-winning digital work.
A seasoned generalist, my business-savvy solutions span across departments and disciplines, boosting sales by as much as 30% or yielding up to 2x ROI for my clients.
I intentionally create diverse, inclusive and collaborative cultures that drive high engagement and performance.
My teams learn to work across departments and collaborate with clients independently of me, raising the level of design strategy throughout the organization.
We're all busy and distracted. So experiences need to deliver real value in order to capture attention — whether it's a physical installation, a digital campaign, an explainer video or an immersive website.
See a selection of work below.
This animated digital campaign resulted in ecobee's "best Black Friday ever" with a 30% boost in sales YOY.
Role:
Creative Direction | Concepts & Storyboards | Animation Director
The BCC Black Friday Mystery Box installation lured over 1,400 shoppers per year off of the internet, and into the shopping mall on Black Friday.
For 5 years in a row!
Role:
Creative Director | User Experience Designer | 3D Artist
37% of gay men in Ontario reported reconsidering their sexual health practices after engaging with the campaign website, based on a study conducted by the province.
The realities of the community were brought to life through illustrated comics of real guys' stories, infographics about hotter (and safer) sex, and a dozen rather "cheeky" animated videos.
Role:
Creative Director | User Experience Strategist | Script & Storyboards | Animation Director
I worked with SABIAN Cymbals and famed percussionist Jojo Mayer to lead the branding, digital campaign and website for an innovative new musical instrument.
The communications reflect the product's elegant look, technical design and premium price point.
Role:
Creative Director | Campaign Concepts | User Experience Strategist | Animator
After 30 years of traditional private school branding, Kingsway College School needed their identity to step into the future.
The new design system, rooted in the school's heartfelt values, stands out in a crowded market and signals their commitment to a new kind of education.
Role:
Creative Director
