BCC Black Friday Mystery Box
Interactive Installation
When online shopping is so convenient, how do you draw crowds into the mall on Black Friday?
When online shopping is so convenient, how do you draw crowds into the mall on Black Friday?
Creative Director
- Concept development
- Prototype design
- 3D modelling and animation
- Environmental design
- User experience design
The "see-through" Mystery Box featured a gigantic floating gift card illusion — powered by four webcams and a real-time 3D game engine. I developed and programmed the original prototype using Unity 3D.
Shoppers received postcards with unique codes, and entered these into an iPad to see if they’d won. When they did, the box would dramatically spring open, releasing fog as a brand ambassador pulled out a novelty-sized gift card.
Results
Client renewed the installation for five years running.
Over 1,400 shoppers per year got off of the internet and into the shopping mall on Black Friday.