Transcending labels with Anthology
We launched the Transcend Labels digital campaign with mysterious teasers on social media and YouTube, featuring Jojo Mayer’s soundtrack on the Anthology cymbal to build anticipation. The campaign continued with videos of Jojo demonstrating the cymbal’s range and jamming in a signature performance.
Renowned drummers shared their impressions on social media, driving traffic to a custom Anthology landing page. The microsite showcased the brand with striking product visuals, dynamic video content, and detailed infographics tailored for technical drummers.
